Are you undercharging for your services?

Many design professionals struggle to set their fees and the reason is simple:

They don’t teach these things in design school. This is why I made this toolkit.

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Are You Charging What You’re Worth?

Most design professionals undervalue their work, often unknowingly. The reason is simple: design schools excel at teaching craft but fail to cover even basic business fundamentals.

Yet, knowing what to charge is essential. Too often, design pros set an arbitrary hourly rate based on what we think clients will pay or we mirror what our competitors are charging. This approach is flawed because it doesn’t account for your actual costs, your overhead, a reasonable profit margin, and the unique demands of your business.

The Solution: Setting the Right Hourly Rate

Even if you decide not to charge by the hour, you still need to know your hourly rate. And to charge what you’re truly worth, you need a rate rooted in your own numbers, not someone else’s. That’s why I developed the Profit + Rate Toolkit for Design Professionals—to help you calculate a rate that supports your business and reflects your value.

The Profit + Rate Toolkit for Design Professionals

Here’s What You’ll Get:

Break-Even Analysis Worksheet (Excel): This will calculate the correct hourly rate to cover cost +
Defined Terms Guide (PDF): Clarity on every term.
Project Fee Tracker (Excel): Track and ensure profitability across projects.
Professional Invoice Template (PDF): Bill confidently.
Bonus: Side Hustle to Solopreneur Guide (PDF): a roadmap to take control of your career.

This toolkit allows you to price your services confidently, attract better clients, and avoid undercharging. With clear financials and predictable cash flows, you can focus on high-value work, and build a more profitable, sustainable business.

Get the Profit + Rate Toolkit for Design Professionals today:

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What other design professionals are saying:

“I just went through your profitability course and am so grateful for the spreadsheet. Building my own office is somewhat like building the plane in the air, to a degree, and I wish I had this template many moons ago. Thanks SO much.”

– Stephanie M. Architect.

“I run a small architecture firm in Canada and have changed my career + firm’s approach because of what I’ve learned using your toolkit and the A+E Course.”

– Lisa T.

“I’m transitioning out of the huge corporate world and into a smaller (and hopefully more sane) practice of my own and have found this to be helpful, interesting and inspirational.”

– Ben P.

“All of your content is shaping the way I practice, what a great investment this is. Keep making things, you are inspiring many people and I am one of them.”

– John A.

Eric Reinholdt, RA, NCARB

Learn from an experienced practitioner

Hi, I’m Eric, an award-winning architect, entrepreneur and founder of 30X40 Design Workshop, a design studio located on Mount Desert Island, Maine. I’m also author of the Architect + Entrepreneur book series and creator of the most popular architecture-focused YouTube channel online. I’ve been designing simple, modern residential architecture for more than 28 years and a practitioner of all the novel, entrepreneurial business strategies I teach in my courses.

Start earning what you’re worth today

Price your services with confidence
Position yourself as a professional
Stop undercharging your services
Optimize your productivity

Get The Profit + Rate Toolkit for Design Professionals:

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